Working Style
Big or small, I start each new project with an open mind, trying to understand the precise needs of the client being partnered with. Shared information is processed and additional research is conducted as needed. We then explore potential solutions together.
Imagination
The teenage version of myself once asked Milton Glaser, one of the most iconic graphic designers in the United States, if he ever felt like he wasn't doing his best work during his younger years. After joking about my implying he was old, he said he never feels like he is doing his best work because he is always thinking about how he can improve. My approach to this day is shaped by that wisdom he shared, challenging myself to research, think big and push limits.
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Research
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Analysis
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Exploration
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Positioning
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Aesthetics
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Ideation
Creativity
"Learn the rules like a pro, so you can break them like an artist." - Pablo Picasso
Real talk from a master the abstract artform. I try to give my clients the best of both worlds. Unleashing the artist that loves to execute new, thoughtful and creative ways to deliver solutions and the professional that begins each and every project by first making sure I have a clear understanding of project needs, target audience, and time constraints.
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Logo Design
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Iconography
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Illustration
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Character Design
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Animation
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Storyboards/Video
Results
With creative direction and foundational design elements clearly established, the next step is putting them to good use as the cornerstones of deliverables that increase awareness, generate traffic and drive revenue. Whether you need an email designed to promote sales of a new product line/clear excess inventory or a trade show booth to announce the launch of a new widget, we can get it done together and keep it going long after the initial creative phase concludes.
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Email Design
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Website Design
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Social Media Assets
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Print & Packaging Collateral
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Trade Show Displays
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Additional Specialty Marketing
Iconic Brands and Agile Startups
I've been fortunate enough to partner with and work on projects for a variety of diverse brands over the years. Well respected big name brands that are known across the globe as well as fast-paced hungry startups, eager to make a name for themselves by getting their products and services in front of their target audience.
